Frequently

Asked Questions

[ Obsessed with Excellence, Powered by Innovation ]

Your go-to resource for understanding how our tech-driven strategies and solutions can help elevate your digital marketing.

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(01)

Why Choose Us Over a Full-Time Digital Marketing Manager?

Hiring a full-time, senior-level marketing manager can cost over $100,000 a year—plus benefits. Our services provide access to expert strategies, cutting-edge tools, and platform subscriptions all in one package. Many of the essential tools and platforms alone can run you $40,000 annually. Plus, with a full-time hire, you may end up paying for downtime during slower periods. With our flexible monthly plans, you get the freedom to scale, pause, or resume your subscription as needed—maximizing your investment and results.

(02)

Why We Use Ad Spend-Based Campaigns Instead of CPM-Based Campaigns

Simply put, our approach delivers more value for your investment.

We’ve redefined digital advertising by giving you control over your ad spend—the actual budget allocated to serve ads—paired with a transparent management fee. Unlike the traditional CPM (Cost per 1,000 impressions) model, which charges a fixed rate per 1,000 impressions regardless of ad cost, our method avoids the limitations that can come with varying costs due to factors like targeting and campaign setup.

The CPM model often restricts campaign potential to save on cost, but with our ad spend-based approach, we unlock more precise targeting, delivering highly optimized campaigns and maximizing your Return on Ad Spend (ROAS).

(03)

Who Makes Up Our Advertising and Marketing Teams?

At AdByte, our entire team is in-house, allowing us to fully manage every aspect of advertising and marketing. This level of control and oversight is a key differentiator for us. Unlike many agencies that outsource their operations to white-label providers, we pride ourselves on our transparent, hands-on approach, ensuring quality and consistency at every step.

(04)

What’s in Our Secret Sauce?

Our Process, Revealed!

Curious about what drives our strategies? Here’s one of the powerful tactics we use to guide prospects through the funnel and achieve our clients' goals:

Personalized Engagement: We craft tailored messages for each stage of the funnel, boosting engagement and building stronger connections from the first interaction.

Persona-Driven Targeting: By creating detailed personas, we understand the decision-makers in the sales journey. This insight allows us to deliver highly personalized content and precisely targeted social media ads.

Layered Retargeting: We implement layered retargeting strategies, offering different deals based on personas and funnel stage. For example, only users who engage with top-of-funnel ads are moved to middle-of-funnel targeting.

Continuous Optimization: We constantly test, refresh, and refine our ads, experimenting with formats and offers to fine-tune targeting and ensure maximum performance.

(05)

When Can You Expect to See ROI?

The ultimate question! We recommend partnering with us for at least 3 months to start seeing significant results. However, you’ll notice an immediate boost in traffic and potentially sales. During this time, we refine our strategies, tailoring ads to your audience with the best tactics, creatives, and frequency. While short-term, sales-focused campaigns can drive results, we advocate for consistent marketing efforts. This keeps your brand top-of-mind, ensuring a steady flow of leads and long-term growth for your business.

(06)

What’s the Ideal Ad Spend Budget?

The optimal budget depends on your objectives and target audience. While any ad spend can drive results, we’ll work closely with you to recommend the best budget to achieve your goals. This is an ongoing process, and each month we’ll provide strategic guidance on how to allocate your ad spend for maximum impact and efficiency.

If you’ve run campaigns before, you can calculate your budget by multiplying the required number of visitors by the expected cost-per-click (CPC): Ad Budget = Required Visitors × CPC

For example: $4,000 = 2,000 visitors × $2 CPC.
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This helps establish a clear budget for a successful campaign.