Flooring companies face unique challenges in attracting new customers—especially in a competitive, localized industry. WG Epoxy, a flooring company that specializes in epoxy and concrete floor installations, needed a way to stand out and grow its customer base in a crowded market. That’s where AdByte stepped in, with a multi-channel digital marketing strategy designed to deliver results.

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The Challenge: Scaling While Maintaining Precision

As a business operating in a highly competitive industry, WG Epoxy needed to scale up its lead generation without losing precision in targeting. The company wanted to expand its reach across multiple platforms, all while maintaining a strong focus on capturing qualified leads that would convert into actual customers.

“Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation.” - Peter Drucker

Our Approach: Multi-Channel Integration

We knew that a multi-channel approach would be key to achieving WG Epoxy’s goals. We integrated programmatic display ads, SEM, social media advertising, and geo-fencing technology to target potential customers across multiple touchpoints. Our data-driven strategy allowed us to reach audiences through highly relevant ads, appearing on websites, social media, and even mobile devices based on their location.
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We also focused on optimizing landing pages to ensure that when users clicked through, they were greeted with a user-friendly experience that guided them toward conversions.

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The Results: A Streamlined Path to Growth:

Our multi-channel strategy resulted in a 65% increase in conversions and a 40% improvement in engagement across platforms. By integrating programmatic display, social, and SEM, we ensured that WG Epoxy’s message reached the right audience at the right time.

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Key Takeaways

• Multi-Channel Success: A combined approach across display, social, and search drove higher engagement and more qualified leads.
• Localized Precision: Geo-fencing allowed us to target potential customers in specific areas, maximizing the relevance of our ads.
• Optimized User Experience: By improving landing pages, we increased the likelihood of conversions and customer satisfaction.